How to Run a Successful Facebook Ad Campaign, For Authors

Led by USA Today Bestselling Author Ginger Scott

Free but RSVP required • Thurs. April 8 • 6 - 8 p.m. • 360 E Palm Lane, PHX AZ 85004

Your book is out in the world and you want to get more eyes on it. Paid ads are a key marketing tactic for authors, but jumping in can feel overwhelming. Sure, you can ask AI how to do it. OR you can join us for this in-person workshop led by USA Today bestselling author Ginger Scott who has been running ads for over a decade.

Join us for this free, in-person workshop and get real talk about budgets, conversions, audience targeting and more. Registration required.

PERFECT FOR AUTHORS WHO:

  • Have a book in-market or are soon planning to release a book

  • Are handling their own marketing and wish they knew more about the nuts and bolts of running Facebook ads

YOU’LL LEAVE BETTER ABLE TO:

  • Understand the mechanics of a Facebook ad campaign

  • Determine a budget that meets your goals

  • Set up, fine tune, and assess ROI on your ads

WHAT TO EXPECT AT THIS WORKSHOP:

  • Check in starts at 6PM, we will get started at 6:15PM

  • Ginger shares her process, including screenshare

  • The workshop will likely take an hour

  • Ginger and PHX Oasis Press will be on hand until 8PM to help participants

  • Bring your laptop, make sure it’s charged!

Workshop Host Ginger Scott

Ginger Scott is a USA Today and Wall Street Journal bestselling author known for her emotionally charged contemporary romances and captivating coming-of-age stories. With more than 40 novels, she has built a reputation for creating characters that feel real, situations that tug at your heartstrings, and romances that stay with you long after the last page.

A hands-on author-preneur for more than a decade, Ginger has handled her own marketing for most of her career, including event strategy, speaking engagements, distribution, and navigating the changing world of ad algorithms.

In addition to writing, Ginger is passionate about autism and mental health. She loves connecting with her readers and sharing the latest on her upcoming projects, book releases, and exclusive swag.

Thank you to our event host, CSCAZ. A welcoming event venue in Phoenix with Purpose Behind Every Booking. Whether you’re planning a team retreat, training session, seminar, or celebration, CSCAZ offers a warm, flexible space that brings people together—and gives back. Host an event here and you’re doing more than booking a venue: You’re helping fund no-cost support programs for Arizonans impacted by cancer. Ways to help >